July 12th, 2010 / 21:14:52
OAKLEY x STPL (1 & 2).

I am super excited for Tuesday night’s launch of the Oakley x Staple Collection. Again, this is all part of our “History of Oakley by Staple Design” project that we’ve been working on for over a year now with them. We have created a 6-piece collection that will drop throughout the year. Each style is reflective of a sport that Oakley has some major influence in. Oakley started as a company dedicated to improving the performance of the athlete and 35 years later, nothing has changed. The ethics and mentality exhibited at Oakley are rarely seen in any industry. Their dedication borders on sheer insanity! (I’ve seen it first hand.)
SO! Two styles will be available tomorrow night (7/13/10) at Reed Space during the launch: The Eyeshade and The Radar. The Eyeshade is inspired by tennis and The Radar is inspired by golf. Two sports where optics are critical.

THE EYESHADE: The original spec from 1984! The entire frame is tennis ball fuzz which is electro-statically adhered to the plastic. Adjustable ear stems. Comes with 2 interchangeable lens. One is laser-etched Emerald Iridium with tennis court inspired lines, the other is a clean Grey tint. Both lenses are for medium to bright light and truer color perception. It features an Iridium® coating to reduce glare—excellent in hot, sunny conditions.
150 pcs made for the whole world—top-tier Oakley accounts only.






The RADAR: This bad boy features Oakley HYDROPHOBIC™, a permanent lens coating that prevents rain and sweat from building up on the lens. It also repels skin oils and other contaminates, so the lens is smudge resistant and easy to keep clean. It even eliminates static electricity, so dirt and dust particles won’t cling. Golf inspired all over graphic design and colors. The graphic is a hydrographic film print. Yellow lens provides high contrast that increases visual acuity in extremely flat to low light conditions. The Radar will be available in most Oakley flagship stores.